Social Media Specialist

About Bizdata Inc.

Bizdata Inc. is a leading innovator in SaaS platforms, offering cutting-edge solutions for enterprise systems integration, AI-powered workflows, and AI data management. We are expanding our marketing efforts to reach CXOs and decision-makers in the enterprise product space through strategic social media marketing initiatives.

Job Description

We are seeking a highly motivated and experienced Social Media Marketing Specialist to lead our B2B SaaS social media initiatives. The ideal candidate has a proven track record of creating and executing effective social media strategies, engaging with enterprise decision-makers, and driving lead generation through various platforms.

Key Responsibilities

Social Media Strategy and Execution

• Develop and implement comprehensive social media strategies targeting CXOs and decision-makers in enterprise organizations.
• Use tools like Lemlist and HeyReach for LinkedIn outreach campaigns to engage with prospects effectively.
• Drive awareness, engagement, and lead generation through organic and paid campaigns.

Content Creation and Marketing

• Create compelling content for social media platforms, including posts, blogs, whitepapers, and multimedia content with strong hooks.
• Leverage AI tools to generate high-quality images and videos for posts, webinars, and podcasts.
• Produce and manage video and audio podcasts to enhance brand visibility and thought leadership.

Lead Generation and Prospecting

• Identify intent signals and curate prospect lists from various social channels.
• Optimize organic lead generation strategies using social listening and analytics tools.
• Collaborate with sales teams to align social media efforts with broader lead generation goals.

Campaign Analysis and Optimization

• Analyze the performance of published content and campaigns.
• Provide actionable insights and recommendations to improve engagement and ROI.
• Monitor industry trends and competitor activities to refine strategies.

Webinars and Event Marketing

• Organize and promote webinars and podcasts via social media to increase audience engagement.
• Develop promotional materials and campaigns for virtual events.

Platform Expertise

• Expertise in leveraging LinkedIn, X, YouTube, Instagram and other platforms for B2B marketing.
• Proficient in tools like Google Analytics, HubSpot, Hootsuite, Canva, and other social media management platforms.

Qualifications

Experience

• 4+ years of experience in social media marketing for B2B SaaS products.
• Demonstrated experience targeting CXOs or decision-makers of enterprise products. Added advantage if done for US market
• Proven track record in organizing webinars, podcasts, and other social media-driven events.

Skills

• Strong understanding of B2B product space and SaaS and AI industry trends.
• Exceptional content creation skills with a focus on storytelling and engaging hooks.
• Analytical mindset with the ability to measure campaign success and optimize performance.
• Hands-on experience with AI tools for image and video creation.
• Excellent communication and collaboration skills.